Stella Artois x Water.org Partnership
Stella Artois was originally created as a gift for the people of Leuven, in celebration of the holidays. The spirit of giving has always been at our core and this holiday season, we want to continue the tradition by giving the gift of time to those who need it most. Women in developing countries collectively spend, on average, 200 million hours a day collecting clean water for their homes and families. As part of our ongoing partnership with water.org, our "Give the Gift of Time” campaign supports these women during the season of giving, in an effort to give them this valuable time back.
Every Stella Artois purchased this holiday season will donate at least one month of clean water and safe water access to someone in the developing world. In addition, we have also introduced a new 2021 limited-edition Stella Artois x Water.org chalice; each one purchased will provide five years of clean drinking water to one person in need.
The Power of Giving Time
With Water.org's Co-founder Matt Damon, we’re delivering a powerful message about how valuable the gift of time can be and how limited access to clean water limits many women’s ability to spend cherished time doing what they love. Our campaign this holiday season supports Water.org’s mission to provide years of safe water access to give them valuable time back.
“Spending quality time with my family, especially my four daughters, is something that I always look forward to. But, knowing that so many women in the world are not afforded that luxury is heartbreaking. Having access to clean water should be granted to all of humankind, and together with Stella Artois, we’ve been able to help millions.”
-Matt Damon, co-founder of Water.org
Limited-Edition Stella Artois x Water.org Chalice
Introducing the new 2021 limited-edition Stella Artois x Water.org chalice; each one purchased will provide five years of clean drinking water to one person in need. The new chalices feature Stella Artois branding in gold and Stella’s signature star sprinkled throughout. Help give the gift of time by raising a chalice with the people we love, in support of giving back to those who need it most.
